Accedo
Senior Product Designer
2015 - 2026
Stockholm, Sweden
Led hands-on product design across consumer and business products, SaaS platforms, mobile, web, TV, and XR for organisations in media, telecom, entertainment, and sports.
Magenta TV / cross-platform product experience
- Worked on the evolution of Magenta TV across mobile, tablet, and TV during a long-term engagement with Deutsche Telekom.
- Led hands-on UX and UI design across viewing, discovery, and programme-guide experiences, adapting shared product logic to different devices and interaction models.
- Sole designer for the Apple TV application from initial concepts through implementation.
Accedo One / customer-facing SaaS platform
- Designed interfaces enabling customers to configure, deploy, and manage streaming applications across devices and markets.
- Turned technically complex platform capabilities into clearer workflows for non-technical and semi-technical operators.
- Improved configuration, content, accessibility, and delivery workflows with product and engineering.
XR sports experience
- Led product design for a working live-sports XR experience on Meta Quest 3 and Apple Vision Pro.
- Designed live and post-match viewing combining real-time statistics, replays, multi-camera feeds, and player information.
- Worked closely with product and engineering to deliver the experience within a short timeline for demonstration during UEFA EURO 2024.
LEGO TV / children's content experience
- Sole designer for LEGO TV, a TV-first children's streaming product.
- Led discovery, UX/UI, and usability testing with children.
- Simplified navigation and content discovery for children using a TV remote.
Additional contributions
- Remained hands-on across interaction design, high-fidelity UI, prototyping, implementation reviews, and design QA.
- Served as design lead on major engagements including Deutsche Telekom's MagentaTV and Paramount+, while remaining hands-on from discovery through delivery.
- Collaborated internationally across EMEA, LATAM, and North America.
- Mentored designers and helped share design knowledge across projects and teams.